Tricky Product Placement for Maximum Impulse Buys
Have you ever wondered why candy, gum, and flashy snacks are always at eye level or right by the checkout line? That’s no accident. Supermarkets invest heavily in “planograms”—strategic product placements designed to increase impulse buys, especially for tired shoppers waiting in line or parents distracted by kids.
Eye-level shelves are rented to brands who pay for premium placement. Meanwhile, essentials like milk and eggs are buried deep in the store, forcing you to walk past dozens of temptations. It’s not about convenience—it’s about increasing the chances that you’ll grab “just one more thing” before leaving.
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