Bakery Items That Come from the Freezer

Those fresh-looking muffins and croissants in the store’s bakery section? Many are shipped in frozen, baked in-store, and passed off as “made today.” The in-house bakery smell creates the illusion of daily handcraft, when in fact most items are pre-made at industrial facilities.

Supermarkets rely on bake-off products because they’re cost-effective and consistent. That doesn’t make them bad—but it does make the “baked fresh” label misleading. If you’re chasing authenticity, look for scratch bakeries or ask staff where items are prepared. The truth may surprise you.

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