Rotisserie Chickens as Loss Leaders
That deliciously golden rotisserie chicken for $4.99? It’s probably one of the few things in the store sold below cost. Supermarkets use them as “loss leaders” to lure you inside, knowing you’ll likely grab high-margin sides, sauces, or drinks while you’re there.
The chickens are often smaller, injected with brine, or seasoned to disguise slightly older poultry. They’re tasty, yes—but they’re also a bait tactic. You walk in for dinner, and suddenly your cart has $50 worth of extras. It’s a delicious distraction with a sneaky financial twist.
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